12. FIA #3500LIVES Campaign at the 24th WSJ

We have the honour to share our tent at the “Transportation Safety” Hub with the Fédération Internationale de l’ Automobile (FIA) that presents the well known #3500LIVES campaign, named after the tragic fact that every day 3,500 people are killed on the roads, all over the world. FIA also supports the “Promoting Traffic Safety Culture in Youth” project and the BRAAVO training activities at the 24th World Scout Jamboree, North America 2019, provided by RSI “Panos Mylonas”. Young people are considered the most vulnerable road users since road crashes are the number one cause of death for the 5 -29 age group. FIA is on the front line in tackling this challenge, together with 245 member Organisations around the world. The #3500LIVES campaign outlines 12 Golden Rules that can help save one’s life and the lives of others, and these are presented at the posters, Rollup banners and videos played on the screens, at the 24th WSJ.

14 world reknowned personalities of the sport, film and music industries have become ambassadors of the #3500LIVES campaign promoting the Golden rules. At the Hub entrance a roll up banner of Pharrell Williams supporting the “Don’t text and drive” rule while at the other side Wayde Van Niekerk makes visitors aware of the “Don’t let your friends drive drunk” rule. All the other campaign ambassadors are also present at the Roll ups, Posters and Videos. Moreover, for the occasion of the 24th WS Jamboree, the FIA President, UN SG’s Special Envoy for Road Safety, Jean Todt, has sent a video message welcoming the young scouts from all over the world at the “Transportation Safety” Hub.


A Photo booth has been also installed at the Hub where the Scouts can receive a memory photo in print or via email, with a message encouraging them to sign up to the FIA Manifesto for Global Road Safety which calls on all governments to prioritize road safety and introduce effective legislation on key risk factors on the road.

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